Case studies: Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” Campaign Overview: Launched in Australia in 2011, the “Share a Coke” campaign replaced the Coca-Cola logo on bottles with 150 of the most popular names among teenagers and young adults. The idea was to create a more personal connection with consumers by encouraging them to find bottles with their names or the […]
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