November 2024

Creating a viral marketing campaign involves a mix of creativity, strategy, and understanding your audience. Here are some key steps to help you get started:

The “Dream Crazy” campaign by Nike, launched in September 2018, is one of the most notable examples of purpose-driven marketing. Here are some key aspects of the campaign: Concept and Message Impact Key Elements Legacy The “Dream Crazy” campaign is a powerful example of how a brand can leverage its platform to address important social

Spotify Wrapped is an annual marketing campaign by Spotify that has become a highly anticipated event for its users. Launched in 2016, the campaign provides users with a personalized summary of their listening habits over the past year. Key features of Spotify Wrapped: Spotify Wrapped not only provides a fun way for users to reflect

Apple’s “Get a Mac” campaign was a highly successful advertising campaign that ran from 2006 to 2009. Created by TBWA\Media Arts Lab, the campaign featured a series of television commercials that personified Mac and PC as two characters. Key elements of the campaign: The ads were not just about selling computers; they aimed to change