December 2024

Marketing Campaign Rewind: Apple’s “Think Different” campaign

Apple’s “Think Different” campaign, launched in 1997, is one of the most iconic and influential advertising campaigns in history. Here are some key highlights: The campaign’s message of celebrating creativity and challenging the status quo resonated deeply with audiences and remains a powerful example of effective branding.

Marketing Campaign Rewind: Apple’s “Think Different” campaign Read More »

Marketing Campaign Rewind: The Wendy’s Chicken Nugget Challenge

The Wendy’s Chicken Nugget Challenge, also known as #NuggsForCarter, started in April 2017 when a teenager named Carter Wilkerson tweeted Wendy’s asking how many retweets he would need to get a year’s supply of free chicken nuggets.  Wendy’s replied with a seemingly impossible number: 18 million. Carter’s tweet quickly went viral, with people all over

Marketing Campaign Rewind: The Wendy’s Chicken Nugget Challenge Read More »

Shopping Cart