Apple’s “Get a Mac” campaign was a highly successful advertising campaign that ran from 2006 to 2009. Created by TBWA\Media Arts Lab, the campaign featured a series of television commercials that personified Mac and PC as two characters.
Key elements of the campaign:
- Characters: The Mac was portrayed by Justin Long, who was laid-back and cool, while the PC was played by John Hodgman, who was more formal and slightly uptight.
- Format: Each ad featured a simple white background with the two characters engaging in humorous dialogues that highlighted the advantages of Macs over PCs, such as ease of use, security, and sleek design.
- Impact: The campaign was praised for its creativity and effectiveness, helping Apple gain significant market share and establishing Macs as a popular choice for everyday users.
The ads were not just about selling computers; they aimed to change perceptions and position Apple as the user-friendly alternative to PCs2. The humor and simplicity of the campaign made it memorable and impactful.
