Spotify Wrapped is an annual marketing campaign by Spotify that has become a highly anticipated event for its users. Launched in 2016, the campaign provides users with a personalized summary of their listening habits over the past year.
Key features of Spotify Wrapped:
- Personalized Insights: Users receive a detailed breakdown of their most-streamed songs, artists, genres, and podcasts. It also includes fun stats like the total minutes listened and the user’s top five artists.
- Social Sharing: Spotify Wrapped encourages users to share their results on social media, making it a viral sensation every year.
- Engaging Format: The campaign uses visually appealing graphics and interactive elements to make the experience engaging and shareable.
Spotify Wrapped not only provides a fun way for users to reflect on their music preferences but also serves as a powerful marketing tool for Spotify, driving user engagement and brand loyalty.
