Apple’s “Think Different” campaign, launched in 1997, is one of the most iconic and influential advertising campaigns in history. Here are some key highlights: The campaign’s message of celebrating creativity and challenging the status quo resonated deeply with audiences and remains a powerful example of effective branding.
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The “Epic Split” campaign by Volvo Trucks is one of the most iconic and memorable marketing campaigns in recent history. Released in November 2013, the campaign features Jean-Claude Van Damme performing a split between two reversing Volvo FM trucks to demonstrate the stability and precision of Volvo’s dynamic steering system. Here are some key highlights
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The e.l.f. Cosmetics “#eyeslipsface” Challenge is one of the most successful and viral marketing campaigns on TikTok. Launched in October 2019, the campaign encouraged users to create videos using the hashtag #eyeslipsface, set to a catchy original song. Here are some key highlights:
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The Wendy’s Chicken Nugget Challenge, also known as #NuggsForCarter, started in April 2017 when a teenager named Carter Wilkerson tweeted Wendy’s asking how many retweets he would need to get a year’s supply of free chicken nuggets. Wendy’s replied with a seemingly impossible number: 18 million. Carter’s tweet quickly went viral, with people all over
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Creating a viral marketing campaign involves a mix of creativity, strategy, and understanding your audience. Here are some key steps to help you get started:
The “Dream Crazy” campaign by Nike, launched in September 2018, is one of the most notable examples of purpose-driven marketing. Here are some key aspects of the campaign: Concept and Message Impact Key Elements Legacy The “Dream Crazy” campaign is a powerful example of how a brand can leverage its platform to address important social
Spotify Wrapped is an annual marketing campaign by Spotify that has become a highly anticipated event for its users. Launched in 2016, the campaign provides users with a personalized summary of their listening habits over the past year. Key features of Spotify Wrapped: Spotify Wrapped not only provides a fun way for users to reflect
Apple’s “Get a Mac” campaign was a highly successful advertising campaign that ran from 2006 to 2009. Created by TBWA\Media Arts Lab, the campaign featured a series of television commercials that personified Mac and PC as two characters. Key elements of the campaign: The ads were not just about selling computers; they aimed to change
The ALS Ice Bucket Challenge was a viral social media campaign that took place in the summer of 2014. It involved people pouring a bucket of ice water over their heads, filming it, and then challenging others to do the same within 24 hours or make a donation to ALS research. Many participants did both1.
Old Spice’s “The Man Your Man Could Smell Like” Campaign Overview: Launched in 2010, this humorous campaign featured actor Isaiah Mustafa and quickly went viral. The ads were quirky, memorable, and highly shareable. Old Spice’s “The Man Your Man Could Smell Like” campaign, launched in 2010, is one of the most iconic and memorable advertising campaigns
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