The “Epic Split” campaign by Volvo Trucks is one of the most iconic and memorable marketing campaigns in recent history. Released in November 2013, the campaign features Jean-Claude Van Damme performing a split between two reversing Volvo FM trucks to demonstrate the stability and precision of Volvo’s dynamic steering system.
Here are some key highlights of the campaign:
- Concept and Execution: The commercial was part of Volvo Trucks’ “Live Tests” series, designed to showcase the capabilities of their trucks in real-world scenarios. The “Epic Split” was the sixth video in this series.
- Filming: The stunt was filmed in a single take at the Ciudad Real International Airport in Spain during sunrise. It took three days of rehearsals to perfect the stunt.
- Impact: The video went viral almost immediately, garnering over 10 million views on YouTube within 48 hours of its release. It has since become the most-watched automotive ad on YouTube, with over 72 million views.
- Awards and Recognition: The campaign received numerous awards and accolades, including several prestigious advertising awards.
- Creative Team: The campaign was created by the Swedish advertising agency Forsman & Bodenfors, known for their innovative and creative approach to advertising.
The “Epic Split” not only demonstrated the technical prowess of Volvo Trucks but also set a new benchmark for creativity and impact in advertising. It remains a classic example of how a well-executed campaign can capture the imagination of a global audience.
